Measuring Broadband America MBA The Measuring Broadband America MBA program is an ongoing nationwide performance study of broadband service in the United States that developed out of a recommendation by the National Broadband Plan to improve the availability of information for consumers about their broadband service. Measuring Fixed Broadband Reports offer results of rigorous broadband performance testing for 13 of the largest wireline broadband providers that serve well over 80 percent of the U.
Learn more about measuring fixed broadband. See the most recent fixed broadband report. Measuring Mobile Broadband The FCC Speed Test app uses smartphone-based technology to collect anonymized broadband performance data from volunteers participating in the collaborative, crowdsourcing initiative. Learn more about measuring mobile broadband.
Learn More Privacy Policy The FCC takes your privacy seriously and incorporates numerous steps in the design of the software, infrastructure, and analysis to minimize risks to your privacy. Distance learning also allows students to balance personal obligations with their career goals.
With an MBA in digital marketing, students learn business administration basics and gain in-depth marketing expertise that can boost their resume to the top of the pile. A strong understanding of digital marketing can help graduates to qualify for a range of positions across industries.
The BLS reports that the top-paying industries for marketing managers include scientific research and development services, cable and other subscription programming, and motion picture and video industries. They oversee and implement online-based advertising strategies. Necessary skills include search engine optimization SEO , strategic marketing, strong communication skills to lead their teams, and technical know-how.
Social media managers oversee the handling of social media feeds across sites such as Facebook, Instagram, and Twitter. They develop and implement ongoing strategies for social media, interact with customers through the sites, provide direction to other social media employees, and analyze performance for the best results. They may collaborate with other marketing managers on larger campaigns. Internet marketing specialists analyze and test keywords, monitor analytics, and assist with email campaigns.
Crucial skills include project management, Google analytics, and web marketing. Considering factors such as target demographics, market data, and research studies, they compile reports to help an organization understand information about their customers. They also propose marketing strategies based on this information. Top skills for marketing analysts include SQL, business analysis, data analysis, strategic marketing, and market analysis.
Responsible for managing budgets, they determine the proper tools for each campaign and analyze results for later improvement. Crucial skills for marketing directors include product marketing, strategic marketing, branding, online marketing, and marketing communications.
Pursuing a top online MBA in internet marketing entails coursework that teaches both business administration and internet marketing. Because exact courses vary by program, students should research each school to determine which curriculum is right for them. This course emphasizes core social media and mobile strategies that students can adapt for marketing purposes as technology shifts.
Topics include geotagging, hyperlocal marketing, and mobile marketing techniques. Digital Marketing Strategy Focusing on how to use social media and digital media to meet company goals, digital marketing strategy explores mobile apps, branding and customer engagement, search engines, social media, and return on digital investment. Global Marketing This course teaches students how to assess global trends and challenges, tweak marketing approaches to appeal to international interests, and understand the global marketplace as a whole.
Students should research programs that best align with their career goals. Factors to consider include full- versus part-time degree options, affordability, school location, accreditation, extracurricular graduation requirements, and program partnerships with local businesses. People with an MBA in internet marketing will usually find that they will be a strong contender for a digital marketing management position.
The roles of managers in the advertising and marketing fields that can include internet marketing managers include:. While the demand for paper based and TV based marketing and advertising is in decline, there is a boom in demand for skilled marketing professionals for the internet.
It is very important for online marketing managers to have a high skill level with advertising management software and other types of software that can improve online advertising and marketing potential. Online marketing managers are very important to the revenue of an organization today. This is why it is thought that demand in this specific area will be higher than average. Also, remember that people who have earned their MBA in internet marketing will have the specialized skills that companies look for to compete in the global marketplace.
May Bureau of Labor Statistics salary and job growth figures for Advertising, Promotions, and Marketing Managers represents national data, not school-specific information. Conditions in your area may vary.
Data Accessed May MBAs are available with concentrations for managers in specific sectors like healthcare, IT and cybersecurity, international business, and even sports management, and with specialty concentrations in every major aspect of management found in any large enterprise, from finance and business analysis to marketing and HR to project management and logistics and supply chain management.
Zach has a love for business education and a penchant for anything supply chain related. The test results are then collected and analyzed to produce the annual Measuring Fixed Broadband report. Each of the volunteer participants provide information about their Internet service, which is verified by their ISP. Utilizing this data, the MBA program is able to measure actual performance speeds against what the ISPs advertise to the customer.
Measuring Fixed Broadband reports, along with links to related fixed data are available in the menu on this page. For more detailed technical information regarding the Measuring Fixed Broadband tests, go to the open methodology page. The FCC takes your privacy seriously and incorporates numerous steps in the design of the software, infrastructure, and analysis to minimize risks to your privacy. All personal data was processed in conformity with relevant U.
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