Weitz founded the UF David F. He has won awards for teaching excellence and published in leading academic journals on channel relationships, electronic retailing, store design, salesperson effectiveness, and sales force and human resource management. Dhruv Grewal received a Ph. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies.
He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Reduce course material costs for your students while still providing full access to everything they need to be successful.
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After completing your transaction, you can access your course using the section url supplied by your instructor. Skip to main content x Sign In. This text is the only retail management educational product in the market that offers a premium digital content companion—McGraw-Hill Connect—to provide best-in-class training.
In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.
This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date.
Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples.
To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students.
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Check with your instructor to see if Connect is used in your course. Program Details. Barton Weitz Barton A. Used book that is in clean, average condition without any missing pages. Used - Hardcover Condition: Very Good.
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May show signs of minor shelf wear and contain limited notes and highlighting. Used - Hardcover Condition: Fair. Condition: Fair. Independent family-run bookstore for over 50 years! Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within. Book is in very good condition with minimal signs of use. Quantity: 3. US Hard Cover Edition. Book has some light wear on cover, corners, or spine.
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Used - Softcover Condition: Very Good. Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, 'good read' for students.
The eighth edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management.
These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.
The spine remains undamaged. Used - Softcover Condition: Good. Connecting readers with great books since
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